News Industry - Statistics & Facts

News Industry - Statistics & Facts

Statistics and facts about the News Industry & News Media

The times when „Extra! Extra!” was delivered to eager news consumers in a paper form seem to be fading away. An increasing number of the population are turning away from the radio and newspapers and towards the internet to keep up-to-date with what is going on in the world. In 2016, the internet was used by 73 percent of the U.S. population as a source of news, in contrast to 66 percent who used television. The traditional sources of news were lagging well behind, with 26 percent of Americans consulting print media and 23 percent tuning in to the radio for the news.

However, the audience for news providers has been shrinking on the whole. In 2004, as much as 89 percent of the U.S. population enjoyed keeping up with the news. In 2012, the figure fell to 80 percent. To ensure the number does not decrease further, news outlets need to deliver information which suits the tastes of their consumers. Surveys show that Americans are most interested in news about the country (57 percent of the population), news about their town or city (52 percent) and U.S. politics (47 percent). A further report revealed that even though the majority (79 percent) of Americans appreciated impartial news coverage, over a fifth preferred news in which the reporter shared their own point of view.

Despite the usage data, radio and newspapers remain some of the most trusted news outlets in the United States. In comparison, online news and information also sites enjoyed the trust of 67 percent of the population and local TV news 78 percent. Network and cable TV news, however, scored significantly lower, with 65 and 66 percent respectively, network TV being the most mistrusted medium. The most mistrusted source, however, was online-only news sites such as Huffington Post and Yahoo! News, which were trusted by only 61 percent of the U.S. population.

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