Forget Black Friday: The Majority of Holiday Shopping Happens in December
Share of consumers who plan to do most of their shopping on Black Friday in the United States from 2015 to 2020
Consumers planning to shop during Thanksgiving week in the United States from 2020 to 2025, by shopping event day
Consumers who plan to shop on Black Friday and Cyber Monday in the United States as of October 2025
At which of the following retail sources will you likely shop on Black Friday?
Leading consumer reasons for shopping during the Black Friday period in the United States in 2023
How do you feel about shopping on Black Friday?
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