Probability of U.S. consumers shopping online or in-store on Black Friday 2017

Share of consumers in the United States who plan to shop online or in-store on Black Friday in 2017

by Emma Bedford, last edited Dec 3, 2018
Probability of U.S. consumers shopping online or in-store on Black Friday 2017 This statistic shows the results of a survey in which U.S. consumers were asked if they planned to go shopping in-stores or online on Black Friday in 2017. The survey found that 29 percent of respondents will do most of their Black Friday shopping in stores, and a little online.
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Share of consumers in the United States who plan to shop online or in-store on Black Friday in 2017

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Share of respondents
Entirely in stores16%
Mostly in stores, a little online29%
Equally in stores and online26%
Mostly online, a little in stores20%
Entirely online9%
Share of respondents
Entirely in stores16%
Mostly in stores, a little online29%
Equally in stores and online26%
Mostly online, a little in stores20%
Entirely online9%
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by Emma Bedford, last edited Dec 3, 2018
This statistic shows the results of a survey in which U.S. consumers were asked if they planned to go shopping in-stores or online on Black Friday in 2017. The survey found that 29 percent of respondents will do most of their Black Friday shopping in stores, and a little online.
Show more
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