Share of consumers who plan to do most of their shopping on Black Friday in the United States from 2015 to 2019*
Share of U.S. consumers shopping on Black Friday 2015-2019
Some 36 percent of survey respondents stated that they planned to do most of their holiday shopping on Black Friday in the United States in 2019. This is a decrease of 23 percent since 2015, when some 59 percent of respondents were planning to do the majority of their shopping on Black Friday.
Share of consumers who plan to do most of their shopping on Black Friday in the United States from 2015 to 2019*
Share of respondents
201559%
201651%
201735%
201837%
201936%
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Source

Release date

2019

Region

United States

Survey time period

October 2019

Number of respondents

2,017 respondents

Supplementary notes

*Figures represent respondents who selected Black Friday as the day of ‘Black Friday’ week when they plan to do the majority of their holiday shopping.

Share of U.S. consumers shopping on Black Friday 2015-2019
Some 36 percent of survey respondents stated that they planned to do most of their holiday shopping on Black Friday in the United States in 2019. This is a decrease of 23 percent since 2015, when some 59 percent of respondents were planning to do the majority of their shopping on Black Friday.
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