Share of U.S. consumers planning to shop Thanksgiving sales 2021

Published by
D. Tighe,
Sep 14, 2023
According to a survey carried out in the United States in October 2021, over 50 percent of shoppers stated that they planned to participate in Black Friday by shopping online. In contrast, just over a third of U.S. consumers planned to shop in-store on this day.

Consumers who plan to shop on Black Friday and Cyber Monday in the United States as of October 2021

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Release date

November 2021

Region

United States

Survey time period

October 15 to 29, 2021

Number of respondents

1,000 respondents

Age group

18 years and older

Supplementary notes

Original survey question: "Which of the following do you plan to participate in this year? Select all that apply."

Multiple answers were possible.

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