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How likely are you to shop on the Friday after Thanksgiving or Black Friday this year?

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Share of U.S. consumer interested in Black Friday shopping 2017 This statistic shows the results of a survey regarding U.S. consumers' shopping behavior on Black Friday in 2017. In that year, 27 percent of respondents reported that they definitely will shop on Black Friday.
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Description Source More information
This statistic shows the results of a survey regarding U.S. consumers' shopping behavior on Black Friday in 2017. In that year, 27 percent of respondents reported that they definitely will shop on Black Friday.
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Release date
November 2017
In cooperation with:
Ipsos
Region
United States
Survey time period
September 5 and 6, 2017
Number of respondents
1,009 respondents
Age group
18 years and older
Supplementary notes
The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.

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