Leading Black Friday shopping channels among U.S. consumers 2018

This statistic shows the results of a survey conducted in the United States in October 2018. U.S. consumers were asked at which retail sources they would likely shop on Black Friday. During the survey, 42 percent of the respondents said that they would likely shop at discount or value department stores on Black Friday.

At which of the following retail sources will you likely shop on Black Friday?

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Source

Release date

October 2018

Region

United States

Survey time period

September 28 to October 8, 2018

Number of respondents

1,005 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

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