Apple Is Lagging Behind in Terms of Smartphone Growth

As the high end segment of the smartphone market is becoming increasingly saturated, Apple is starting to feel the pressure from its smaller competitors in the smartphone market. While Apple increased smartphone shipments by 13% in 2013, its competitors managed to realize much higher growth rates.

The overall market grew by 38 percent, i.e. almost three times as fast as Apple’s smartphone business. Granted, Apple still takes the lion’s share of profits, but the fact that iPhone sales are slumping doesn’t bode well for Apple’s future growth opportunities.

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This chart shows how many smartphones the world's largest smartphone vendors shipped in 2012 and 2013.

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Samsung's share of smartphone shipments worldwide from 2nd quarter 2009 to 2nd quarter 2026
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Distribution of smartphone shipments worldwide from 2012 to 2025, by vendor
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Smartphone market share worldwide from 4th quarter 2009 to 2nd quarter 2026, by vendor
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Year-on-year change in smartphone unit shipments worldwide in 2025, by vendor
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Apple's smartphone shipment share worldwide from 2024 to 2025
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Smartphone shipments worldwide from 2009 to 2026 (in million units)

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