Samsung’s smartphone market share – additional information
The smartphone market has drastically changed since 2009. Nokia used to lead the industry with almost 50 percent of the smartphone market share in 2007, but the company’s market presence dropped to nearly three percent in 2013. RIM was the second largest smartphone vendor in the world at one point, but also lost almost its entire market share, dropping to 0.3 percent by the third quarter of 2015. Only Apple and Samsung have remained amongst the top five smartphone vendors in the world since 2009. Samsung’s Galaxy, first released in 2009, is their main line of smartphone products, while Apple heavily invests on the iPhone, the company’s primary source of revenue.
Samsung’s smartphone market share increased significantly in a time span of three years, going from three percent in the second quarter of 2009 to 32.2 percent in the second quarter of 2012. None of its competitors have experienced such strong growth in the last few years. As the overall smartphone market grew as well, Samsung was able to maintain its position as global market leader. In 2015 alone, the Korean electronics giant shipped more than 320 million smartphones worldwide, accounting for 22.7 percent of all smartphone shipments worldwide. Samsung shipped more smartphones than Lenovo, Huawei and Xiaomi combined. Apple remains a distant second, with about 230 million iPhones shipped worldwide and around 16 percent of the market share in 2015.