Global smartphone shipments worldwide – additional information
The global smartphone market has seen an exceptional growth since 2009, when 173 million smartphones were shipped worldwide. In 2015, this figure passed the 1.4 billion mark. Much of this increase can be attributed to the iPhone release in 2007. With its consumer-friendly design, Apple introduced multimedia functions to smartphones, offering more than basic features such as email and web browsing. Apple’s release pushed the competitors to respond with new models, and started to shape the consumers’ habits. This shift can be observed in smartphone vendors’ shipment figures. Nokia and Blackberry/RIM – previous leaders in smartphone shipments – saw their figures slowly decrease over the years, whereas Samsung and Apple increased their market share. In 2015, Samsung held nearly 23 percent of the global market share, and Apple accounted for 16 percent.
The global smartphone market shows no sign of slowing down. Over 1.8 billion smartphones are forecast to be shipped in 2018, with emerging markets taking the lead. China and India are expected to account for nearly 37 percent of all smartphone shipments worldwide by 2019. North America and Europe show a small variation in terms of smartphone shipments over the years, as these two developed markets, by 2019, are forecast to hold 10 percent and 14 percent of the share respectively.
Google’s Android is the most popular smartphone operating system in the world. In 2014, just over 80 percent of all smartphone shipped used Android operating system. This share is forecast to rise to 85 percent in 2020. Apple’s iOS is the second most popular operating system, with about 15 percent of the market share in 2016.