Global Expansion Fuels Netflix's Growth

Netflix's latest earnings report provides investors and the general public with a glimpse of where the world’s largest streaming service's growth - which sent its subscriber numbers above 200 million for the first time - came from.

Unsurprisingly, much of Netflix’s subscriber growth has come from international markets recently, as adoption rates in North America are quite high already. In the 12 months ended December 31, 2020, the streaming service added 36.5 million paid subscribers globally, 30.3 million of which were located outside the United States and Canada.

EMEA has been the most important growth market for Netflix over the past year, with the company's subscriber base growing from 51.8 to 66.7 million in the region. Meanwhile, Netflix’s footprint in Asia-Pacific remains relatively small with "only" 25.5 million subscribers as of December 31. The streaming market leader is currently available in over 190 countries, with China, North Korea and Syria the only exceptions.

Average monthly revenue per subscriber is highest in North America at $13.51 followed by EMEA ($11.05), Asia-Pacific ($9.32) and Latin America ($7.12).