Netflix paid subscriber count by region 2022

Netflix reported approximately 74.3 million subscribers across the U.S. and Canada in the fourth quarter of 2022, making North America its second largest global market after Europe, Middle East, and Africa (EMEA). Even though Asia-Pacific remained Netflix’s smallest markets in terms of subscribers, the user base grew the most in this region.

Netflix reports its first subscriber loss in decades

After a dcline in number of paid Netflix subscribers worldwide during the first two quarters of 2022, the streaming giant seems to be back on track again adding over 10 million net subscribers in the second half of the year.
The United States and Canada experienced the most substantial combined subscriber loss in the beginning of the year, which is particularly noteworthy considering that Netflix generates the highest average monthly revenue per user (ARPU) in these countries. When asked about the main reasons for canceling their subscription, many former Netflix users listed the price as their main incentive for leaving. The service’s average monthly fee has increased significantly over the past few years, leading audiences to switch to more affordable (ad-supported) video streaming options or cut down on subscriptions altogether.

Expanding global influence and content catalogs

Despite its recent subscriber loss, Netflix remains the leading subscription video-on-demand (SVOD) service worldwide, outperforming all other international streaming powerhouses and local providers by a significant margin. In order to maintain its global lead, Netflix allocates impressive sums toward marketing while also expanding its regional content. In 2021, for example, the Seattle-based company opened its first office in Stockholm to serve as a hub for the Nordics region. In addition to that, Netflix also produces more original content outside of the U.S. to appeal to its diverse international user base.