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Number of paying Netflix subscribers worldwide in 2015, by region (in millions)

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Number of subscribers in millions
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About This Statistic

The graph shows a forecast of the number of paying SVoD Netflix subscribers worldwide at the end of 2015, by region. Digital TV Research projected that out of the 69.9 million subscribers worldwide, 26.36 would not be located in the U.S.


Netflix paying subscribers – additional information

Netflix is one of the leading streaming media providers in the world. As of 2015, the majority of Netflix paying subscribers – 43.54 million out of the nearly 70 million – are located in the U.S., country where the company started and is still headquartered. This figure corresponds to about 62 percent of the total number of Netflix paying subscribers worldwide. By 2019, the number of Netflix users in the U.S. is forecast to increase to 143 million, while the share of Netflix users among over-the-top (OTT) video services in the country is projected to reach the highest figure to date – nearly 72 percent. Streaming is the most popular type of subscription in the country, with just over 44 million subscribers. In comparison, Netflix has 4.9 million DVD subscribers in the U.S.

Although the U.S. is likely to remain Netflix’s main market, local national branches launched around the world are expected to boost the company’s popularity in the near future. Considering Netflix started its international expansion in 2010 with the Canadian market, the number of paying subscribers in non-U.S. countries is rather significant – just over 26 million as of 2015. In the third quarter of 2014 already, Netflix had over two million paying streaming subscribers in three different countries: Canada, the United Kingdom and Brazil. In terms of number of Netflix subscribers, Brazil is expected to take the lead amongst the non-U.S. countries, with forecast to have about 24 million Netflix subscribers by 2020 and a projected 35 percent penetration rate. The UK, Canada, Argentina, Ireland, Chile, Colombia and Mexico are also important and promising markets for Netflix.

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