Netflix: number of paid subscribers Q3 2022, by region
Netflix reports its first subscriber loss in decadesAfter a dcline in number of paid Netflix subscribers worldwide during the first two quarters of 2022, the streaming giant seems to be back on track again adding over 10 million net subscribers in the second half of the year.
The United States and Canada experienced the most substantial combined subscriber loss in the beginning of the year, which is particularly noteworthy considering that Netflix generates the highest average monthly revenue per user (ARPU) in these countries. When asked about the main reasons for canceling their subscription, many former Netflix users listed the price as their main incentive for leaving. The service’s average monthly fee has increased significantly over the past few years, leading audiences to switch to more affordable (ad-supported) video streaming options or cut down on subscriptions altogether.