Netflix's International Expansion Is Starting to Pay Off


Netflix’s aggressive expansion into international markets appears to be paying off. Having launched its service in over 130 countries in January 2016, the company reported the first contribution profit for its international streaming segment in the first quarter of 2017.

According to the most recent letter to shareholders, profit growth in more mature international territories outpaced investments in newer markets in the first three months of the year. However, Netflix plans to continue investing in international growth and expects to return to a small deficit in the ongoing quarter.

Perhaps the biggest challenge in operating at a global scale is managing content licenses for so many different markets. With this in mind, Netflix’s original content will play a huge role in determining the company’s future success and profitability. While licensing deals have to be negotiated individually for each market, Netflix can roll out its own content to a global audience without facing substantial additional costs.

Infographic: Netflix's International Expansion Is Starting to Pay Off | Statista
Related Infographics
  • Global economy
    The U.S. Tech Giants Piling on the Profit

    This chart shows net income growth rate of U.S. tech companies from Q1 2016 to Q1 2017.

  • Movie Industry
    Unites States Leads in Cannes

    This chart shows countries with the most Palme d'Or wins at the Cannes Film Festival since 1955

  • Television Industry
    30 Years On: The Simpsons Isn't Aging Well

    This chart shows the average number of viewers by season from 1989 to 2016.

  • Netflix
    Netflix's International Expansion Is Starting to Pay Off

    This chart shows the contribution profit of Netflix's International Streaming segment.

  • Amazon
    The Billion-Dollar Race for Streaming Supremacy

    This chart shows how much Amazon and Netflix spend on video content.

You may also be interested in...
Infographic Newsletter

Statista offers daily infographics about trending topics covering Media and Society.

Download & Reference
More statistics about...
Show more
You may also be interested in...
Who may use the "Chart of the Day"?
The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista. When publishing one of these graphics, please include a backlink to the respective infographic URL.

Which topics are covered by the "Chart of the Day"?
The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", which current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.

Can Statista create customized charts?
Absolutely! For information on tailor-made and sector-specific Charts of the Day, please contact Robin Hüdepohl