Innovative Tech

Who Likes To Try Out Innovative Tech Products?

Technologically innovative products aren’t for everyone, as the latest edition of Statista's "Consumer Insights" shows. When asked whether they like trying out innovative tech products, only 31 percent of roughly 60,000 surveyed Americans answered "yes". In stark contrast, one in two Chinese consumers is willing to try out new, innovative gadgets, devices, or home appliances. This level of curiosity is only matched by one country – Indonesia. However, there are also countries that are even less tech enthusiastic than the United States, as a glance at this Statista chart shows. Interestingly, in Japan, only 13 percent are keen to try out new technology – which is quite remarkable for one of the world’s most technologically advanced nations.

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This chart shows the share of respondents who say they like to try out innovative tech products.

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Level of agreement towards the statement "I like to try out new products" in Germany from 2017 to 2021 (in million persons)
Share of respondents who "like to try something new or different" when food shopping in the United Kingdom (UK) in 2015, by category
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Share of consumers who show interest in new products in the United States in 2018, by ethnicity and department
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Consumer interest in trying retail technology worldwide as of December 2019, by type
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Attitudes towards new products among consumers in Canada as of March 2017*

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