Tough Times Ahead for the Tech Industry?


Before the CES, one of the largest consumer electronics trade shows in the world, officially opens its doors today, consulting firm Accenture conducted an international survey to take the pulse of today’s tech consumer. The results are sobering, as a decade of innovation and growth appears to be coming to an end.

According to Accenture’s findings, consumers are much less inclined to purchase new technology this year than they were 12 months ago. Not only have markets reached a certain level of saturation, but the pace of innovation has also slowed down a bit. Today’s new smartphones, while undisputedly better than they were two years ago, lack the killer features to convince the average consumer of the necessity to upgrade. 47 percent of those who don’t plan to buy a new smartphone this year stated that they are happy with their current device and see no need to upgrade.

As demand for the growth motors of the past few years slows down, it would be the time for a new generation of devices to take the stage. However, smartwatches, fitness trackers and other connected devices have yet failed to make an impression on the broad public. Less than 15 percent of those polled by Accenture plan to buy any of the aforementioned devices hailed as “the next big thing” this year.

Note: A previous version of the chart incorrectly stated that the percentage of those planning to buy a smartphone this year had dropped by 9 points compared to 2015. It dropped by 6 points compared to 2015 and by 9 points compared to 2014.

Infographic: Tough Times Ahead for the Tech Industry? | Statista
Related Infographics
  • Smartphones
    The Smartphone's Victims

    This chart shows how electronic devices sales have changed since the smartphone boom started 10 years ago.

  • Automotive Industry
    Faraday Future miles ahead of other electric cars

    This chart illustrates the range of selected electronic cars (in miles)

  • Automotive Industry
    USA in Connected Car Pole Position

    This chart illustrates the growth in connected cars within key markets (2017 – 2021).

  • Coupon Market Trends in the United States
    What Americans Shop For With Coupons Online

    This chart shows the top ten items women and men shop for online with coupons in the U.S.

  • Holiday season e-commerce
    The Hottest Items This Holiday Season

    This chart shows what U.S. holiday shoppers plan to buy this year.

You may also be interested in...
Infographic Newsletter

Statista offers daily infographics about trending topics covering Media and Society.

Download & Reference
You may also be interested in...
Who may use the "Chart of the Day"?
The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista. When publishing one of these graphics, please include a backlink to the respective infographic URL.

Which topics are covered by the "Chart of the Day"?
The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", which current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.

Can Statista create customized charts?
Absolutely! For information on tailor-made and sector-specific Charts of the Day, please contact Robin Hüdepohl