Interest in new products U.S. 2018, by ethnicity and department

This statistics depicts the share of consumers who show interest in trying and adopting new products in the United States in 2018, broken down by ethnicity and department. According to the results of the survey, 29 percent of Spanish-speaking Hispanic consumers are willing to try new beauty and personal care products.

Share of consumers who show interest in new products in the United States in 2018, by ethnicity and department

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Sources

Release date

August 2018

Region

United States

Survey time period

June 2018

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Statistics on "Hispanics in the U.S.: Shopping behavior"

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