Would Consumers Be Willing to Buy Cars From Tech Companies?
These days, the world's largest car manufacturers have gathered in Frankfurt, Germany to present their newest achievements at the International Motor Show. Two companies that aren't among the exhibitors (yet) are Google and Apple, but that might well change in the years to come. While Google has been publicly testing self-driving cars for years now, Apple's car ambitions are a little less clear as of now. However, the company has been hiring engineers from car makers and the rumours surrounding a secret car project at Apple are pretty persistent.
But would consumers actually consider buying cars from tech companies such as the two aforementioned? Apparently yes. According to a recent survey by Capgemini, a decent number of consumers who are in the market for a car would consider ditching their current brand in favor of a tech company. The below chart shows who is most excited about the prospect of cars made in Silicon Valley.
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