America's 20 Billion Dollar Day Of Love

Last Sunday was an extremely lucrative day for the US economy with people spending a combined total of $15 billion on the Super Bowl. This Sunday marks Valentine's Day and this year, loved-up couples are going to spend $19.7 billion, according to the National Retail Federation. Candy, greeting cards and an evening out are top of the gift list this year with men set to spend significantly more than women as usual. 54.8 percent of Americans intend celebrating in some manner on Sunday, and people are also going to spend an average of $26.24 on gifts for their pets.

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This chart shows the key numbers behind Valentine's Day 2016.

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Total expected Valentine's Day spending in the United States from 2009 to 2026 (in billion U.S. dollars)
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Total expected Valentine's Day spending on significant others in the United States from 2014 to 2026 (in billion U.S. dollars)
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Valentine's Day total expected spending on selected gifts in the United States in 2026, by category (in billion U.S. dollars)
How much money are you probably going to spend on Valentine's Day gifts?
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Average expected spend per capita on Valentine's Day in the United States from 2009 to 2026 (in U.S. dollars)
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Valentine's Day planned average spending on gifts in the United States as of January 2026, by gift recipient (in U.S. dollars)

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