Is Valentine's Day really about love? These days, February 14th seems to be all about money, and few places come close to the United States when it comes to Valentine's Day spending. This year, the average American will spend $142.31, significantly higher than $102.50 in 2009. In 2015, Valentine's Day sales are expected to reach a whopping $19 billion.
Men are going to spend almost twice as much as women this weekend. People will splash out $4.8 billion on jewelry, $4.6 billion on date nights and $2.1 billion on candy. Valentine's Day isn't just for couples. 21.2 percent of Americans will spend a grand total of $703 million on their pets!