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U.S. Valentine's day sales by category 2013-2018

Valentine's Day sales in the United States from 2013 to 2018, by category (in billion U.S. dollars)

by Emma Bedford, last edited Aug 9, 2019
U.S. Valentine's day sales by category 2013-2018 Valentine’s Day, widely considered to be one of the most romantic holidays of the year, generated sales of almost 20 billion U.S. dollars in the United States in 2017. Most of these sales were made up of gifts of an evening out, with consumers spending around 5.5 billion dollars on this treat for their loved one.
Valentine’s Day origins

Falling on February 14th every year, Valentine’s Day, also known as Saint Valentine’s Day, is recognized as a celebration of romantic love all around the world. The holiday originated as a Western Christian feast day honoring Saint Valentinus. Nowadays, around half of Americans celebrate Valentine’s Day.

How do Americans celebrate the holiday?

Over 60 percent of Americans planned to spend Valentine’s Day with their spouse or significant other. When it comes to gift giving, some consumers also opt to purchase presents for family members, in particular children and mothers. Chocolate, sweets and candy are the leading kind of Valentine’s gift to purchase for loved ones, followed by flowers or plants.
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Valentine's Day sales in the United States from 2013 to 2018, by category (in billion U.S. dollars)

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