Planned spend among Americans on Valentine's Day 2009-2023

Published by
D. Tighe,
Jan 26, 2023
Average expected per capita spending on Valentine's Day in the United States stood at about 193 U.S. dollars in 2023. Estimated consumer spending for this occassion reached an all-time high of nearly 200 U.S. dollars in 2020. By comparison, Americans spent an average of just over 100 U.S. dollars for Valentine's Day back in 2009.

Average expected spend per capita on Valentine's Day in the United States from 2009 to 2023 (in U.S. dollars)

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Release date

January 2023

Region

United States

Survey time period

2009 to 2023

Number of respondents

7,616*

Age group

18 years and older

Supplementary notes

*In 2022, 7,616 respondents were surveyed. Equally large sample sizes were used in previous surveys.

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Overview

7

Celebrating Valentine's Day

3

Shopping behavior

6

Spending behavior

8

Gifts

7

Online Valentine's Day searches

8

Further related statistics

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