iPhone

10 Years Of The iPhone

“Well, today, we’re introducing three revolutionary products of this class. The first one: is a widescreen iPod with touch controls. The second: is a revolutionary mobile phone. And the third is a breakthrough Internet communications device.” Those were Steve Jobs words when he revealed the first ever iPhone at the MacWorld conference on January 9th 2007.

Of course, Jobs wasn’t referring to three different products, but to the iPhone which combined all three functionalities. Few expected the impact this product would have on society: the iPhone introduced smartphones to the masses. In fact, Microsoft’s Steve Ballmer was convinced that the Apple smartphone wouldn’t sell as well as it did.

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This chart shows selected data on smartphones and the iPhone

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Unit sales of the Apple iPhone worldwide from 2007 to 2024 (in millions)
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Apple's iPhone revenue from 3rd quarter 2007 to 2nd quarter 2026 (in million U.S. dollars)
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iPhone sales share of Apple's total revenue worldwide from fiscal 1st quarter 2009 to 2nd quarter 2026
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Distribution of Apple iPhone devices worldwide as of June 7, 2026, by iOS version
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Revenue of Apple from fiscal 1st quarter 2012 to 3rd quarter 2026, by operating segment (in billion U.S. dollars)
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Net sales of Apple from fiscal 1st quarter 2012 to 3rd quarter 2026, by geographical region or country (in billion U.S. dollars)

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