Apple introduced the first generation of iPhones in 2007, selling almost 1.4 million units worldwide in the first year the smartphone was on the market. Over the past few years, sales of the Apple iPhone have seen a strong increase reaching 150 million units by 2013.
For its 2017 fiscal first quarter, which ended December 2016 – therefore including the major part of the Christmas season – Apple reported more than 54 billion U.S. dollars in revenue from iPhone sales. These sales accounted for more than 50 percent of Apple’s revenue in this time frame. Overall Apple sold more than 78 million new iPhones in the quarter.
According to a UBS AG report, an iPhone 5S 16GB costs Apple 213 U.S. dollars in materials including such components as cellular system, processor, memory, display, camera, casing, sensors and other parts. The average sales price for such an unlocked iPhone 5s model was at around 700 U.S. dollars in the United States.