Apple iPhone sales worldwide 2007-2018

Apple's iPhone sold more than 217 million devices in 2018. First introduced to the market in 2007 it has since become a revolutionary device that has changed the landscape of the mobile industry. Twelve years after its initial release, altogether about 1.5 billion iPhones have been shipped worldwide, making it one of the most used smartphones in the world.

Apple Inc.

Founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne in California, Apple initially focused on the development of computers and brought Macintosh, the first personal computer, to the market. In 2007, CEO Jobs changed the name from Apple Computer, Inc. to Apple Inc. while announcing the first-generation iPhone, shifting the company’s focus from computers to consumer electronics. iPhone’s great success contributes to Apple’s booming revenue and helped to make the company one of the world’s most valuable brands. In recent years, iPhone sales have consistently made up for about 60 percent of Apple’s total revenue.

Unit sales of the Apple iPhone worldwide from 2007 to 2018

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Release date

November 2018



Survey time period

2007 to 2018

Supplementary notes

Apple's fiscal year ends in September.

Apple stopped reporting product unit sales figures from FY2019.

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Statistics on "iPhone"

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