How Apple's Stock Reacts to New Product Announcements

by
,

Later today, Apple is expected to finally announce the long-rumoured iWatch. It will be the first time since Steve Jobs unveiled the first iPad in January 2010 that Apple will break into a new product category. Next to the immense amount of media coverage Apple's product presentation receive, they also create attention on the stock market where investors try to make a buck out of the hype surrounding Apple's products.

But does it pay off to buy Apple stock prior to the company's product announcements? Our analysis of past events says: in three out of four times it does. We had a look at Apple's stock performance following the announcements of the first iMac, iPod, iPhone and iPad and in most cases the company's stock price soared in the 12 months after the respective presentations. After the first iPhone had been unveiled in early 2007 Apple's stock price went on a tear and almost doubled within 12 months. The same could be observed after the debuts of the first iMacs and iPads, when the stock price climbed 47% and 65% within the following 12 months, respectively.

The unveiling of the original iPod in 2001 marks the only exception. It took some time for the iconic MP3 player to unfold its true potential and Apple's stock dropped almost 20% in the year after its first appearance.



Infographic: How Apple's Stock Reacts to New Product Announcements | Statista
 Report
Related Infographics
  • Financial Markets
    The Firms Backing the Largest Public Offerings in the U.S.

    This chart shows the underwriters of largest IPOs in the United States as of March 2017 (in billion U.S. dollars)

  • IPOs
    Can Snap Revive the Slumping Tech IPO Market?

    This chart shows how the global market for tech IPOs has developed since 2010.

  • Snapchat
    Boom or Bust? Tech IPOs Can Go Either Way

    This chart shows how stock prices of tech companies have changed since their respective IPOs.

  • Stock market indices
    Dow Jones Closes Above 20,000 Benchmark

    This chart shows the Dow Jones Industrial Average (DJIA) since November 2016, with selected dates highlighted

  • 2016 Election
    Tech Stocks Trending Down After Trump Election

    This chart shows stock prices of major technology companies reacted to Donald Trump's victory in the U.S. presidential election.

You may also be interested in...
Infographic Newsletter

Statista offers daily infographics about trending topics covering Media and Society.

Download & Reference
You may also be interested in...
FAQ
Who may use the "Chart of the Day"?
The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista. When publishing one of these graphics, please include a backlink to the respective infographic URL.

Which topics are covered by the "Chart of the Day"?
The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", which current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.

Can Statista create customized charts?
Absolutely! For information on tailor-made and sector-specific Charts of the Day, please contact Robin Hüdepohl
(robin.huedepohl@statista.com).