How the iPhone Changed Apple in Just 8 Years
In the first quarter of Apple’s fiscal year 2007, the last quarter before Steve Jobs unveiled the original iPhone, Apple’s revenue amounted to $7.1 billion. Contributing $3.4 billion to that total, the iPod was Apple’s most important product back then. Now, eight years later, the iPod has been rendered all but obsolete as smartphones have taken over most music playback duties. Apple doesn’t even break out iPod sales anymore; instead they are buried in the “other products” category along with Apple TV which, as Steve Jobs once put it, is considered a mere hobby at Apple.
Meanwhile iPhone sales alone generated $51.2 billion in the most recent quarter, accounting for almost 70 percent of Apple’s total revenue in that period. Being considered Apple’s most profitable product, it is very likely that the iPhone also accounted for the lion’s share of the company’s record-breaking $18 billion profit over the last three months. It only took the iPhone eight years to evolve from what many considered an overpriced niche product to the planet’s biggest cash cow – an achievement that is unlikely to be repeated in the foreseeable future.
- Apple iPhone U.S. users by device family 2014-2015Apple iPhone U.S. users by device family 2014-2015
- Market share of Apple iPhone smartphone shipments worldwide 2007-2016Market share of Apple iPhone smartphone shipments worldwide 2007-2016
- Apple iPhone unit shipments by model worldwide 2008-2015Apple iPhone unit shipments by model worldwide 2008-2015
- Smartphone sales revenue worldwide 2013-2016Smartphone sales revenue worldwide 2013-2016
- Global smartphone sales value by region 2013-2016Global smartphone sales value by region 2013-2016
- Most popular Apple App Store categories 2016Most popular Apple App Store categories 2016
- U.S. smartphone subscriber share by operating platform 2012-2016, by monthU.S. smartphone subscriber share by operating platform 2012-2016, by month
- Global smartphone sales to end users 2007-2015Global smartphone sales to end users 2007-2015
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