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Apple iPhone sales revenue 2007-2020

In the fourth quarter of its 2020 fiscal year Apple generated 26.44 billion U.S. dollars in revenue from the sales of iPhones.

Apple iPhone revenue – additional information

The Apple iPhone is one of the biggest success stories in the smartphone industry. Since its introduction to the market in 2007, Apple has sold more than 1.5 billion units worldwide. As of the second quarter of 2019, the Apple iPhone’s market share of new smartphone sales was at about ten percent. Much of its accomplishments can be attributed to Apple’s ability to keep the product competitive throughout the years, with new releases and updates.

The iPhone has shown to be a crucial product for Apple, considering that the iPhone’s share of the company’s total revenue has consistently grown over the years. In the first quarter of 2009, the iPhone sales were responsible for about a quarter of Apple’s revenue. In the second quarter of 2015, this figure reached a high of almost 70 percent, equating to more than 40 billion U.S. dollars in that quarter. In terms of units sold, Apple went from 1.39 million units in 2007 to about 218 million in 2018, registering a peak in the first quarter of 2017 with more than 78 million iPhones sold worldwide.

Apple's iPhone revenue from 3rd quarter 2007 to 4th quarter 2020

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Release date

October 2020



Survey time period

2007 to 2020

Supplementary notes

The quarterly periods for Apple's fiscal year include the following: early October to late December of the previous year (first quarter), early January to late March of the stated year (second quarter), early April to late June of the stated year (3rd quarter) and early July to late September of the stated year (4th quarter). The Apple iPhone was first sold in June 2007.

Up until the last quarter of 2012 Apple included the following note: includes revenue from sales of iPhone, iPhone services, and Apple-branded and third-party iPhone accessories.
*As of the first quarter of 2013 Apple changed their reporting methods and figures from that quarter onwards have the following note: includes amortization of related revenue deferred for non-software services and embedded software upgrade rights.

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