Purchase criteria for cars in Italy 2024

"Safety" and "Low price" are the top two answers among Italian consumers in our survey on the subject of "Purchase criteria for cars".
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Purchase criteria for cars in Italy as of June 2024

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Number of respondents

2,034 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these characteristics are especially important to you when you decide on a new car?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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