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Automotive industry in Brazil - Statistics & Facts

As one of the world’s major emerging economies, Brazil is also home to one of the most prominent automotive markets. Serving a population of 210 million people, the South American nation ranks as the sixth largest car market globally, based on new registrations. But Brazil does not only stand out for its high demand for vehicles. It is also amongst the ten leading passenger vehicle manufacturers worldwide. However, the COVID-19 pandemic struck as the country's automotive industry was still on the road to recovery from previous crises.

It’s just a ride... but not always a smooth one

In the last century, market protection in the form of tariffs and quotas on imports prompted companies to open or expand automotive production facilities within Brazil, helping stimulate the local economy. In fact, the revenue generated by the Brazilian automotive industry averaged around 60 billion U.S. dollars in recent years. However, in the past decade, the sector has had to endure a few bumps on the road, the latest being an unparalleled pandemic. In 2020, passenger cars production in Brazil – which account for more than three quarters of the country’s motor vehicle output – reached the lowest figure recorded in at least ten years, with around 1.6 million units. This put a stop to the continuing growing trend reported between 2016 and 2019, as the country started bouncing back from an economic crisis that hit back in 2014.

Likewise, motor vehicle sales are also directly affected by a nation's social and economic conjecture. In 2020, approximately two million new motor vehicles were sold in Brazil. Just a year earlier, this figure stood at nearly 2.8 million units. While this was the largest figure reported since 2014, it still lagged far behind the average 3.5 million units sold annually in the first half of the decade.

Used to driving Chevy only

When it comes to brands, automotive multinational corporation Fiat Chrysler Automobiles (FCA) – which, additionally markets the brand Jeep – had by far the highest number of dealerships spread throughout the Brazilian territory. Nevertheless, second runner-up Chevrolet led the passenger car market in the country, accounting for almost 20 percent of new registrations. While the sub-division of General Motors remains the preferred choice of Brazilians for new vehicles, in recent years German automaker Volkswagen has continuously gained space in the segment, slowly bridging the gap towards first place. VW was also the leading brand for used cars sales in Brazil in 2020.

Interesting statistics

In the following 5 chapters, you will quickly find the 30 most important statistics relating to "Automotive industry in Brazil".


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