Purchase criteria for personal care in Italy 2022

Published by
Alexander Kunst,
Mar 16, 2023
When asked about "Purchase criteria for personal care", most Italian respondents pick "Quality" as an answer. 62 percent did so in our online survey in 2022.
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Purchase criteria for personal care in Italy in 2022

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Number of respondents

2,029 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Based on which criteria do you usually select your body care and cosmetics products?"

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Global market overview

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Consumption

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Leading companies

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Cosmetics in pharmacies

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Consumer behavior

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Topics

Body care market in ItalyCosmetics industryCosmetics market in ItalyPersonal care market in EuropeCosmetics market in Europe
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