Industry revenue of »sale of cars and light motor vehicles« in Italy 2011-2023

The Italian automobile industry, with engineering innovation, motorsport victories and awe-inspiring designs, has had a rich and glorious history. Brands such as Lamborghini, Ferrari, Alfa Romeo and Maserati, are among the most sought-after sports and luxury cars globally, while other such as Fiat produce more mass market compact models. With such a well-rounded market, it is no surprise that the market for cars and light motor vehicles is expected to register robust growth over the period 2015-2022, growing from 87.7 billion U.S. dollars to 133.6 billion U.S dollars.

Fiat the most popular model

Despite the popularity of brands like Ferrari and Lamborghini, Fiat with its Panda and 500X models, dominates car sales in the country. What is particularly interesting to note however is that Lancia is the only other Italian brand to figure among the top 10 in the country, with the rest of them being either French, American or even Romanian.