Industry revenue of “manufacture of electric domestic appliances“ in Turkey 2011-2023

Turkey has fast emerged as not only a major market for electric domestic appliances but also as an important producer. Therefore, revenues in the industry are expected to more than double during the decade leading up to 2023, from 4.23 billion U.S. dollars in 2013 to 9.7 billion U.S. dollars in 2023. The number of manufacturers rose from 547 in 2009 to 587 in 2014. One of the key factors driving industry growth is increasing activity in the construction sector and the resultant demand especially of built-in products in apartment complexes.

Turkey emerging as a major smart home appliances manufacturer

Even though Far Eastern brands such as LG and Samsung dominate the global smart home appliances market, Turkey is fast emerging as a major manufacturer, often in partnership with international companies. One such example is Italian company Candy Group whose flagship product, the AI-powered AXI dishwasher, is manufactured in Turkey’s Eskişehir province. Other products in the pipeline include smart cooker devices, dryers and dishwashers. Global giant Hoovers is yet another example, having manufactured its AI-powered over KeepHeat, also in Eskişehir.

Industry revenue of “manufacture of electric domestic appliances“ in Turkey from 2011 to 2023

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Supplementary notes

* Estimate - This also applies for past years as data provided by statistical institutions often is not available for more recent years.

Currency conversion factor: (TRY -> USD) = 0.207

The industry classification is based on the NACE Rev.2 - system in Turkey. The industry “manufacture of electric domestic appliances“ has the code “C2751“.

Details on the methodology can be found here.

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