Soft Drinks - Argentina

The Soft Drinks market in Argentina has been experiencing significant growth in recent years. Customer preferences have shifted towards healthier options, leading to an increase in demand for low-sugar and natural beverages. Additionally, local special circumstances, such as the popularity of mate, have influenced the market trends. These developments can be attributed to underlying macroeconomic factors, including changing consumer lifestyles and increasing disposable incomes. Customer preferences in the Soft Drinks market in Argentina have been evolving towards healthier options. Consumers are becoming more health-conscious and are seeking beverages that are low in sugar and artificial ingredients. This trend is driven by a growing awareness of the negative health effects of excessive sugar consumption and a desire for more natural and nutritious products. As a result, there has been a surge in demand for natural fruit juices, flavored water, and functional beverages that offer health benefits. Trends in the Soft Drinks market in Argentina also reflect the local preference for mate, a traditional South American drink. Mate is a caffeinated herbal tea that is consumed hot or cold and is known for its stimulating and energizing effects. In recent years, there has been a rise in the popularity of mate-based soft drinks and ready-to-drink mate beverages. This trend is driven by the cultural significance of mate in Argentina and the desire for traditional and authentic experiences. Local special circumstances further contribute to the trends in the Soft Drinks market in Argentina. The country is one of the largest consumers of carbonated beverages in the world, with a strong preference for cola drinks. However, the increasing health consciousness and changing consumer preferences have led to a decline in the consumption of carbonated soft drinks. This shift has prompted companies to diversify their product offerings and introduce healthier alternatives to traditional cola drinks. Underlying macroeconomic factors play a significant role in shaping the Soft Drinks market in Argentina. Changing consumer lifestyles, driven by urbanization and a growing middle class, have led to an increased demand for convenience and on-the-go beverages. This has fueled the growth of the ready-to-drink segment, including bottled water, energy drinks, and ready-to-drink coffee. Additionally, rising disposable incomes have allowed consumers to spend more on premium and healthier beverages, driving innovation and product development in the market. In conclusion, the Soft Drinks market in Argentina is experiencing growth and transformation due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The shift towards healthier options, the popularity of mate, and the impact of changing consumer lifestyles and increasing disposable incomes are driving the trends in the market. As consumers continue to prioritize health and seek authentic experiences, the market is expected to further evolve and offer a wider range of innovative and healthier beverage options.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.