Ready-to-Drink (RTD) Coffee & Tea - Argentina

The Ready-to-Drink (RTD) Coffee & Tea market in Argentina is experiencing significant growth and development in recent years.

Customer preferences: Argentinian consumers are increasingly turning to RTD coffee and tea beverages as a convenient and on-the-go option for their caffeine fix. The busy lifestyles of urban dwellers and the growing demand for convenience have contributed to the rising popularity of RTD beverages. Additionally, the younger generation, in particular, is attracted to the trendy and innovative flavors offered by RTD coffee and tea brands.

Trends in the market: One of the key trends in the RTD Coffee & Tea market in Argentina is the increasing demand for healthier and natural options. Consumers are becoming more health-conscious and are seeking beverages that are low in sugar and artificial additives. As a result, there has been a surge in the popularity of RTD coffee and tea products that are made with natural ingredients and have reduced sugar content. Another trend in the market is the growing popularity of premium and specialty RTD coffee and tea products. Argentinian consumers are willing to pay a premium for high-quality and unique flavors. This trend is driven by the desire for a more sophisticated and indulgent coffee and tea drinking experience. As a result, we are seeing a rise in the number of artisanal and craft RTD coffee and tea brands in the market.

Local special circumstances: Argentina has a strong coffee culture, with coffee being an integral part of daily life for many Argentinians. This cultural preference for coffee has translated into a strong demand for RTD coffee beverages. Additionally, Argentina is known for its high-quality coffee beans, which further contributes to the popularity of RTD coffee products in the country.

Underlying macroeconomic factors: The economic stability and growth in Argentina have also played a role in the development of the RTD Coffee & Tea market. As disposable incomes have increased, consumers have more purchasing power to spend on convenience products like RTD beverages. Furthermore, the growth of the urban population and the rise of the middle class have created a larger consumer base for RTD coffee and tea brands. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in Argentina is experiencing growth and development due to changing customer preferences, including the demand for healthier and natural options, as well as premium and specialty products. The strong coffee culture and economic stability in Argentina also contribute to the market's growth.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.