Ready-to-Drink (RTD) Coffee - Argentina

The Ready-to-Drink (RTD) Coffee market in Argentina has been experiencing significant growth in recent years.

Customer preferences: Argentinian consumers have shown a growing preference for convenience and on-the-go products, which has contributed to the rise in popularity of RTD coffee. With increasingly busy lifestyles, consumers are looking for quick and easy options that can be consumed on the move. RTD coffee provides a convenient solution for those who want to enjoy their favorite coffee flavors without the hassle of brewing it themselves.

Trends in the market: One of the key trends in the RTD coffee market in Argentina is the increasing demand for premium and specialty products. Consumers are becoming more sophisticated in their taste preferences and are willing to pay a premium for high-quality and unique coffee flavors. This trend is driven by the growing coffee culture in Argentina, with consumers becoming more knowledgeable about different coffee varieties and brewing methods. As a result, companies in the RTD coffee market are focusing on offering a wide range of flavors and blends to cater to this demand. Another trend in the market is the emergence of healthier and functional RTD coffee options. As consumers become more health-conscious, they are seeking beverages that offer nutritional benefits. Companies are responding to this demand by introducing RTD coffee products that are low in sugar, fat-free, or enriched with vitamins and antioxidants. These healthier options are appealing to consumers who want to indulge in their coffee cravings while also maintaining a balanced lifestyle.

Local special circumstances: Argentina has a strong coffee culture, with coffee being an integral part of the daily routine for many Argentinians. The country has a long history of coffee production and consumption, and this cultural affinity for coffee has contributed to the growth of the RTD coffee market. Additionally, Argentina has a favorable climate for coffee cultivation, with regions such as Salta and Jujuy producing high-quality beans. This local production capability has allowed companies to source locally and promote their products as being made with Argentine coffee.

Underlying macroeconomic factors: The growth of the RTD coffee market in Argentina is also influenced by macroeconomic factors. The country has experienced economic challenges in recent years, including high inflation rates and currency devaluation. These economic conditions have led to a shift in consumer behavior, with consumers seeking more affordable alternatives to traditional coffee shops. RTD coffee provides a cost-effective option for consumers to enjoy their favorite coffee flavors without breaking the bank. The affordability and convenience of RTD coffee have made it an attractive choice for many Argentinian consumers. In conclusion, the Ready-to-Drink (RTD) Coffee market in Argentina is experiencing growth due to consumer preferences for convenience and on-the-go products, the increasing demand for premium and specialty flavors, the emergence of healthier options, the strong coffee culture in the country, and underlying macroeconomic factors. As these trends continue to shape the market, we can expect further expansion and innovation in the RTD coffee segment in Argentina.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.