Highlights
Market definition
in-scope / out-of-scope
Reports special
  • Revenue in the Banner Advertising segment amounts to US$3,807m in 2018.
  • Revenue is expected to show an annual growth rate (CAGR 2018-2022) of 9.1%, resulting in a market volume of US$5,396m by 2022.
  • The average revenue per Internet user currently amounts to US$36.56.
  • The revenue in the Banner Advertising segment currently corresponds to 0.08% of the country's GDP.
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Banner advertising is one of the most common forms of digital advertising. Banners come in various shapes, sizes and formats and are displayed on a website accessed via desktop PCs or on a mobile-enabled website or in an app.
Typical formats are e.g. skyscrapers, wallpapers, interstitials or pop-ups which usually link to a landing-page of the advertiser.

In addition to these static banners so-called rich media banners allow playing sounds, animations or videos.

Videos which are displayed instead of a static banner outside of a certain video player are considered Rich Media.

Overlay advertisements and pre-roll, mid-roll, post-roll video ads within web- or app-based video players are no banners, but are categorized as video advertising.

All figures refer to gross values.
in-scope
  • Banners on websites or in apps
  • Rich media ads on websites or in apps
  • Videos on websites or in apps which are displayed instead of banners
out-of-scope
  • Overlays within web- or app-based video players
  • Pre-roll, mid-roll, post-roll video ads within web- or app-based video players
Digital Advertising Report 2017 - Banner Advertising

Digital Advertising Report 2017 - Banner Advertising

Statista Digital Market Outlook - Segment Report
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Revenue (2018)
+13.0% yoy
US$3,807m
Revenue per Internet User (2018)
+12.7% yoy
US$36.56

Revenue Revenue Growth

in the Banner Advertising market in million US$ in percent

Reading Support Revenue in the Banner Advertising segment amounts to US$3,807m in 2018. Reading Support The Banner Advertising segment is expected to show a revenue growth of 12.1% in 2019.

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  • Revenue
  • Revenue Growth
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Revenue:

The “Revenue” box shows the forecasted revenue development of the selected market (market segment, region) for each year.


Revenue Growth:

The “Revenue Growth” box shows the year-over-year revenue development of the selected market (market segment, region) in percentage terms.

A definition and detailed explanation of the displayed markets can be found here.
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Revenue per Internet User

in the Banner Advertising market in US$

Reading Support The average revenue per Internet user in the Banner Advertising segment is US$36.56 in 2018.

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Revenue per Internet User:

This box shows the Advertising revenue of the selected market (market segment, region) per internet user in US dollars for each year.

A definition and detailed explanation of the displayed markets can be found here.
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Revenue as percentage of GDP

in the Banner Advertising market in percent

Reading Support The revenue in the Banner Advertising segment corresponds to 0.08% of the country's GDP in 2018.

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Revenue as percentage of GDP:

This box shows the Advertising revenue of the selected market (market segment, region) as percentage of the gross domestic product (GDP) for each year.

A definition and detailed explanation of the displayed markets can be found here.
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Global Comparison - Revenue

in the Banner Advertising market in million US$

Reading Support With a market volume of US$24,455m in 2018, most revenue is generated in the United States.

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Global Comparison – Revenue:

The “Revenue” tab shows a comparison of revenues for the leading economies in the selected market (market segment, region) and year.

A definition and detailed explanation of the displayed markets can be found here.
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Key Market Indicators

The following Key Market Indicators give an overview of the demographic, economic and technological development of the selected region on the basis of general KPIs. The calculation of Statista’s Market Outlook is based on a complex market-driver logic including over 400 region-specific data sets.

2016201720182019202020212022 CAGR
(2016-2022)
Mobile Phones Volume / Capita in units
Average per capita sales of mobile phones in units | Source: Statista Analysis
x.xx x.xx x.xx x.xx x.xx x.xx x.xx
Laptops Volume / Capita in units
Average per capita sales of laptops and tablets in units. | Source: Statista Analysis
x.xx x.xx x.xx x.xx x.xx x.xx x.xx
Desktop-PCs Volume / Capita in units
Average per capita sales of Desktop-PCs in units. | Source: Statista Analysis
x.xxx x.xxx x.xxx x.xxx x.xxx x.xxx x.xxx
Mobile Phones Revenue / Capita in US$
Average revenue of mobile phones per capita | Source: Statista Analysis
xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Laptops Revenue / Capita in US$
Average revenue of laptops and tablets per capita. | Source: Statista Analysis
xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Desktop-PC Revenue / Capita in US$
Average revenue of Desktop-PCs per capita. | Source: Statista Analysis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Social Media Penetration in %
Percentage of individuals from the total population using social media applications on a monthly basis. | Source: Statista Analysis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Facebook User in m
Monthly active Facebook users. | Source: Statista Analysis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Tablet Penetration in %
Percentage of individuals from the total population using a tablet on a monthly basis | Source: Statista Analysis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Smartphone Penetration in %
Percentage of individuals from the total population using a smartphone on a monthly basis. | Source: Statista Analysis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Internet Penetration in %
Percentage of individuals from the total population using the internet on a monthly basis. | Source: Statista Analysis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Consumer Spending / Capita in US$
Average consumer spending per capita of private households in the selected region | Source: Statista Analysis, based on UN, World Bank, IMF, Eurostat and national statistical offices
xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx
GDP / Capita in US$
Gross domestic product of the selected region in relation to the total population. | Source: IMF
xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx
Households in m
Total number of households in the selected region. | Source: Statista Analysis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Population in m
Number of individuals (all ages) living in the selected region. | Source: World Bank, Statista Analysis
xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
0-15 years in m
Number of individuals (age 0-15) living in the selected region. | Source: World Bank, Statista Analysis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
16-24 years in m
Number of individuals (age 16-24) living in the selected region. | Source: World Bank, Statista Analysis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
25-34 years in m
Number of individuals (age 25-34) living in the selected region. | Source: World Bank, Statista Analysis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
35-44 years in m
Number of individuals (age 35-44) living in the selected region. | Source: World Bank, Statista Analysis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
45-54 years in m
Number of individuals (age 45-54) living in the selected region. | Source: World Bank, Statista Analysis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
55+ years in m
Number of individuals (age 55 and older) living in the selected region. | Source: World Bank, Statista Analysis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Telecommunication
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Average Connection Speed in kbits/s
Average internet connection speed in Kbits/s. | Source: Akamai, Statista Analysis
xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx
Fixed Broadband Subscription / 100 Capita
Number of fixed broadband subscriptions per 100 inhabitants. | Source: World Bank, Statista Analysis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Source: Statista, August 2018
Source: Statista, August 2018, based on IMF, World Bank, UN and Eurostat
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