Smart Home - Japan

  • Japan
  • The Smart Home market in Japan is expected to experience significant growth in the coming years.
  • According to projections, the revenue in this market is estimated to reach US$9.4bn by 2024.
  • Furthermore, it is anticipated that the revenue will continue to grow at a compound annual growth rate (CAGR 2024-2028) of 13.78%, resulting in a market volume of US$15.8bn by 2028.
  • In line with this growth, the number of active households in the Smart Home market is expected to increase to [users_currentlayer_yearend] by 2028.
  • This signifies a significant adoption of Smart Home market technology among households in Japan.
  • The household penetration rate is projected to rise from 39.6% in 2024 to 83.2% by 2028, indicating a substantial increase in the number of households utilizing Smart Home market devices.
  • In terms of revenue per installed Smart Home market, the current average is expected to be approximately US$422.50.
  • This metric provides insights into the average revenue generated by each Smart Home market installation in Japan.
  • When compared to other countries, United States stands out as the leader in revenue generation within the Smart Home market.
  • In 2024, United States is projected to generate US$38,800.0m in revenue.
  • This highlights the dominance of the United States in this market segment.
  • Japan is leading the way in smart home technology adoption, with a strong focus on energy efficiency and elderly care.

Key regions: United States, United Kingdom, Germany, Europe, Norway

Region comparison


Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.


  • Revenue
  • Smart Homes
  • Demographics
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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