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- Revenue in the "e-Commerce" market amounts to US$353,685m in 2017.
- Revenue is expected to show an annual growth rate (CAGR 2017-2021) of 8.2 % resulting in a market volume of US$485,267m in 2021.
- The market's largest segment is the segment "Electronics & Media" with a market volume of US$95,618m in 2017.
- User penetration is at 78.3 % in 2017 and is expected to hit 85.5 % in 2021.
- The average revenue per user (ARPU) currently amounts to US$1,734.05.
Revenue Revenue Growth
in the e-Commerce market in million US$ in percent
User Penetration Rate
in the e-Commerce market in millions in percent
in the e-Commerce market in US$
Global Comparison - Revenue Global Comparison - User Penetration
in the e-Commerce market in million US$ in 2017 in percent in 2017
Key Market Indicators
GDP / Capitain US$
Internet Penetrationin percent
Smartphone Penetrationin percent
|Source: Statista, September 2016|