Food & Beverages


  • Food (fresh and packaged foods, fruit, vegetables, pasta, snacks, sweets, refrigerated products, frozen food)
  • Soft drinks and alcoholic drinks


  • Baby food
Market definition



  • Revenue in the "Food & Beverages" segment amounts to US$41,691m in 2017.
  • Revenue is expected to show an annual growth rate (CAGR 2017-2021) of 15.2 % resulting in a market volume of US$73,473m in 2021.
  • User penetration is at 10.5 % in 2017 and is expected to hit 15.1 % in 2021.
  • The average revenue per user (ARPU) currently amounts to US$101.52.
  • From a global comparison perspective it is shown that most revenue is generated in China (US$14,132m in 2017).
Outlook Report: Food & Beverages

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