Personal Care


  • Personal care products
  • Cosmetic products
  • Pharmaceutical products
  • Medical products for private use (e.g. blood pressure monitors, disinfectants and dressings)
  • Prescription drugs


  • Professional medical products
Market definition


United States

  • Revenue in the "Personal Care" segment amounts to US$28,366m in 2017.
  • Revenue is expected to show an annual growth rate (CAGR 2017-2021) of 11.3 % resulting in a market volume of US$43,455m in 2021.
  • User penetration is at 26.3 % in 2017 and is expected to hit 30.5 % in 2021.
  • The average revenue per user (ARPU) currently amounts to US$414.60.
  • From a global comparison perspective it is shown that most revenue is generated in China (US$26,285m in 2017).
Outlook Report: Personal Care

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