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  • digitally connected and controlled devices for burglar prevention and other security issues
  • motion sensors, door locks, security cameras (with or without facial recognition)
  • surveillance services with connection to a broader smart home
  • hazard prevention devices like flood, smoke or gas sensors


  • classical security devices without smart home connection
  • B2B sales of any kind
Market definition



  • Revenue in the "Security" segment amounts to US$6,714m in 2017.
  • Revenue is expected to show an annual growth rate (CAGR 2017-2021) of 34.7 % resulting in a market volume of US$22,121m in 2021.
  • Household penetration is at 2.0 % in 2017 and is expected to hit 7.1 % in 2021.
  • The average revenue per Smart Home currently amounts to US$234.70.
  • From a global comparison perspective it is shown that most revenue is generated in the United States (US$4,466m in 2017).
Outlook Report: Security

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