Smart Appliances

worldwide

Highlights
Market definition
in-scope / out-of-scope
Reports special
  • Revenue in the Smart Appliances segment amounts to US$15,236m in 2018.
  • Revenue is expected to show an annual growth rate (CAGR 2018-2023) of 24.9%, resulting in a market volume of US$46,229m by 2023.
  • Household penetration is 3.1% in 2018 and is expected to hit 12.1% by 2023.
  • The average revenue per Smart Home in the Smart Appliances segment currently amounts to US$345.87.
  • A global comparison reveals that most revenue is generated in the United States (US$5,850m in 2018).
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The Smart Home segment Smart Appliances includes connected versions of all kinds of household appliances. This includes large appliances (fridges, washing machines, ovens etc.) as well as small appliances (microwaves, coffee machines, vacuum and mowing robots etc.), provided they are connected to the internet. An indirect connection via a local network is also possible, as long as the remote access and control of the respective appliances via the connection is given.

Smart Home solutions can roughly be divided into two groups:

Integrated Smart Home: A single occupant home or households in multi-unit dwellings that are equipped with a central control unit (gateway) which is connected to the Internet and from which a large number of networked devices can be connected with one another. Integrated Smart Homes use devices from at least two market segments. In this segment integrated Smart Homes are Households with Smart Appliances devices and connection to other segments (e.g. smart coffee machine with interaction to the door lock).

Stand-alone Smart Home: An isolated application that does not necessarily use a central control unit, serves a single purpose and can be directly controlled (e.g. via a router) from a smart device. Included are all Smart Homes with only Smart Appliances devices without connection to other segments (e.g. only a smart oven and a smart fridge).
in-scope
  • Directly or indirectly internet-controllable household appliances
  • Large appliances such as fridges, washing machines, dish washers, ovens
  • Small appliances such as coffee machines, vacuum and mowing robots, microwaves
out-of-scope
  • Any other smart home device (partially also referred to as “appliances”)
  • Any non-connected household appliances
  • B2B/C2C sales of any kind (e.g. to hotels or office buildings)
Smart Home Report 2018 - Smart Appliances

Smart Home Report 2018 - Smart Appliances

Statista Digital Market Outlook - Segment Report
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Revenue (2018)
+51.4% yoy
US$15,236m
Smart Homes (2018)
+44.0% yoy
44.1m

Revenue Revenue Growth

in the Smart Appliances market in million US$ in percent

Reading Support Revenue in the Smart Appliances segment amounts to US$15,236m in 2018. Reading Support The Smart Appliances segment is expected to show a revenue growth of 37.5% in 2019.

  • Revenue
  • Revenue Growth
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Revenue:

The “Revenue” box shows the forecasted revenue development of the selected market (market segment, region) for each year.


Revenue Growth:

The “Revenue Growth” box shows the year-over-year revenue development of the selected market (market segment, region) in percentage terms.

A definition and detailed explanation of the displayed markets can be found here.
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Smart Homes Penetration Rate

in the Smart Appliances market in millions in percent

Reading Support In the Smart Appliances segment, the number of active households is expected to amount to 178.2m by 2023. Reading Support Household penetration in the Smart Appliances segment is at 3.1% in 2018.

  • Smart Homes
  • Penetration Rate
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Households

The "Smart Homes" box shows the number of existing Smart Homes (single occupant homes and households in multi-unit dwellings) of the selected market (market segment, region) in millions for each year.


Penetration Rate:

The "Penetration Rate" box shows the share of Smart Homes from the total number of private households of the selected market (market segment, region) for each year.

A definition and detailed explanation of the displayed markets can be found here.
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Average Revenue per Smart Home

in the Smart Appliances market in US$

Reading Support The average revenue per active household in the Smart Appliances segment amounts to US$345.87 in 2018.

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Average Revenue per Smart Home

The box shows the average annual revenue per Smart Home (single occupant homes and households in multi-unit dwellings) in US dollars of the selected market (market segment, region) for each year.

A definition and detailed explanation of the displayed markets can be found here.
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Global Comparison - Revenue Global Comparison - Household Penetration

in the Smart Appliances market in million US$ in percent

Reading Support With a market volume of US$5,850m in 2018, most revenue is generated in the United States. Reading Support With a rate of 11.2%, the household penetration in the Smart Appliances segment is highest in Hong Kong.

  • Global Comparison - Revenue
  • Global Comparison - Household Penetration
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Global Comparison – Revenue:

The “Revenue” tab shows a comparison of revenues for the leading economies in the selected market (market segment, region) and year.


Global Comparison – Household Penetration:

The "Household Penetration" tab shows a comparison of household penetration rates for 50 of the world’s leading digital economies in the selected market (market segment, region) and year.

A definition and detailed explanation of the displayed markets can be found here.
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Key Market Indicators

The following Key Market Indicators give an overview of the demographic, economic and technological development of the selected region on the basis of general KPIs. The calculation of Statista’s Market Outlook is based on a complex market-driver logic including over 400 region-specific data sets.

2016201720182019202020212022 CAGR
(2016-2022)
Internet Penetration in %
Percentage of individuals from the total population using the internet on a monthly basis. | Source: Statista Analysis
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GDP / Capita in US$
Gross domestic product of the selected region in relation to the total population. | Source: IMF
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Households in m
Total number of households in the selected region. | Source: Statista Analysis
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Power Consumption / Capita in kWh
Electric power consumption in kWh per capita. | Source: World Bank, Statista Analysis
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Population in m
Number of individuals (all ages) living in the selected region. | Source: World Bank, Statista Analysis
x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x
0-15 years in m
Number of individuals (age 0-15) living in the selected region. | Source: World Bank, Statista Analysis
x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x
16-24 years in m
Number of individuals (age 16-24) living in the selected region. | Source: World Bank, Statista Analysis
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25-34 years in m
Number of individuals (age 25-34) living in the selected region. | Source: World Bank, Statista Analysis
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35-44 years in m
Number of individuals (age 35-44) living in the selected region. | Source: World Bank, Statista Analysis
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45-54 years in m
Number of individuals (age 45-54) living in the selected region. | Source: World Bank, Statista Analysis
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55+ years in m
Number of individuals (age 55 and older) living in the selected region. | Source: World Bank, Statista Analysis
x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x
Consumer Spending / Capita in US$
Average consumer spending per capita of private households in the selected region | Source: Statista Analysis, based on UN, World Bank, IMF, Eurostat and national statistical offices
x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Telecommunication
Click arrow to expand
Average Connection Speed in kbits/s
Average internet connection speed in Kbits/s. | Source: Akamai, Statista Analysis
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Fixed Broadband Subscription / 100 Capita
Number of fixed broadband subscriptions per 100 inhabitants. | Source: World Bank, Statista Analysis
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Smartphone Penetration in %
Percentage of individuals from the total population using a smartphone on a monthly basis. | Source: Statista Analysis
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Mobile Phones Volume / Capita in units
Average per capita sales of mobile phones in units | Source: Statista Analysis
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Laptops Volume / Capita in units
Average per capita sales of laptops and tablets in units. | Source: Statista Analysis
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Desktop-PCs Volume / Capita in units
Average per capita sales of Desktop-PCs in units. | Source: Statista Analysis
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Mobile Phones Revenue / Capita in US$
Average revenue of mobile phones per capita | Source: Statista Analysis
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Laptops Revenue / Capita in US$
Average revenue of laptops and tablets per capita. | Source: Statista Analysis
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Desktop-PC Revenue / Capita in US$
Average revenue of Desktop-PCs per capita. | Source: Statista Analysis
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Source: Statista, September 2018; Selected region only includes countries listed in the Digital Market Outlook
Source: Statista, September 2018, based on IMF, World Bank, UN and Eurostat
Selected region only includes countries listed in the Digital Market Outlook
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