Market Insights Advertising & Media Advertising

Direct Messaging Advertising - Ukraine

Ukraine

Ad spending in the Direct Messaging Advertising market in Ukraine is forecasted to reach US$68.19m in 2024.
The market is expected to exhibit an annual growth rate (CAGR 2024-2029) of 4.19%, leading to a projected market volume of US$83.72m by 2029.
Direct Mail Advertising holds the largest market share in Ukraine, with a volume of US$48.67m in 2024.
When compared globally, the United States leads in ad spending, reaching US$29,980.00m in 2024.
The average ad spending per capita in the Direct Messaging Advertising market in Ukraine is estimated to be US$1.80 in 2024.
Direct Messaging Advertising in Ukraine is experiencing rapid growth, driven by the country's increasing digital penetration and tech-savvy population.

Key regions: Europe, Japan, India, Germany, France

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Analyst Opinion

The Direct Messaging Advertising market in Ukraine is experiencing significant growth and development due to several key factors.

Customer preferences: In Ukraine, there is a strong preference for personalized and targeted advertising. Customers appreciate receiving messages that are relevant to their interests and needs, and direct messaging advertising allows for this level of customization. Additionally, customers in Ukraine tend to be highly engaged with their mobile devices and messaging apps, making direct messaging advertising an effective way to reach them.

Trends in the market: One of the major trends in the Direct Messaging Advertising market in Ukraine is the increasing adoption of messaging apps. Popular messaging apps such as Viber, WhatsApp, and Telegram have a large user base in the country, and advertisers are recognizing the potential of these platforms for reaching a wide audience. As a result, there has been a significant increase in the use of direct messaging advertising on these apps. Another trend in the market is the use of chatbots for advertising purposes. Chatbots are automated programs that can interact with users in a conversational manner, providing information and assistance. In Ukraine, chatbots are being used in direct messaging advertising to engage with customers and provide personalized recommendations. This trend is driven by the desire to deliver a more interactive and engaging advertising experience.

Local special circumstances: Ukraine has a large and growing population of internet users, with a high level of smartphone penetration. This makes it an attractive market for direct messaging advertising, as it allows advertisers to reach a large audience of potential customers. Additionally, Ukraine has a relatively low cost of advertising compared to other countries in the region, making it an appealing market for advertisers.

Underlying macroeconomic factors: The growth of the Direct Messaging Advertising market in Ukraine is also influenced by underlying macroeconomic factors. The country has experienced economic growth in recent years, leading to an increase in consumer spending power. As a result, advertisers are investing more in advertising and are looking for effective ways to reach their target audience. Direct messaging advertising offers a cost-effective and targeted solution, making it an attractive option for advertisers in Ukraine. In conclusion, the Direct Messaging Advertising market in Ukraine is developing rapidly due to customer preferences for personalized and targeted advertising, the increasing adoption of messaging apps, the use of chatbots for advertising purposes, local special circumstances such as a large and growing population of internet users, and underlying macroeconomic factors such as economic growth and increased consumer spending power.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on Direct Messaging Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising by businesses via e-mail, SMS, direct mail, messengers, web push, telemarketing, and instant messaging.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, number of smartphone users, internet coverage, and number of urban households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from Consumer Insightsis reweighted for representativeness.