Market Insights Advertising & Media Advertising TV & Video Advertising

Digital Video Advertising - Czechia

Czechia

Ad spending in the Digital Video Advertising market in Czechia is forecasted to reach US$263.40m by 2024.
The market is expected to experience an annual growth rate (CAGR 2024-2029) of 4.55%, leading to a projected market volume of US$329.10m by 2029.
With a projected market volume of US$84,610.00m in 2024, the majority of revenue will be generated in Czechia.
In the Digital Video Advertising market in Czechia, 66.93% of total ad spending will be generated through mobile by 2029.
The average ad spending per internet user in the Digital Video Advertising market in Czechia is projected to be US$29.02 by 2024.
Connected TV ad spending in the Digital Video Advertising market in Czechia is expected to reach US$23.00m by 2024.
Connected TV is anticipated to exhibit an annual growth rate (CAGR 2024-2029) of 4.23%, resulting in a projected market volume of US$28.30m by 2029.
Ad spending on short-form videos in the Digital Video Advertising market in Czechia is projected to reach US$74.03m by 2024.
The ad spending on short-form videos is projected to grow annually at a rate of 10.03%, resulting in a projected market volume of US$119.40m by 2029.
Czechia's digital video advertising market shows a growing preference for programmatic buying, enhancing targeting capabilities and increasing ad efficiency.

Key regions: United Kingdom, Australia, Japan, Germany, India

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Analyst Opinion

The Digital Video Advertising market in Czechia is experiencing significant growth and development.

Customer preferences: Customers in Czechia are increasingly turning to digital video advertising as a way to reach their target audience. This is driven by the growing popularity of online video platforms and the increasing availability of high-speed internet connections. Consumers are spending more time watching videos online, and advertisers are recognizing the potential of this medium to engage with their target audience.

Trends in the market: One of the key trends in the Digital Video Advertising market in Czechia is the shift towards programmatic advertising. Programmatic advertising allows advertisers to automate the buying and selling of ad inventory, making the process more efficient and targeted. This trend is driven by the increasing availability of data and advanced analytics, which enable advertisers to better understand their audience and deliver personalized and relevant ads. Another trend in the market is the rise of mobile video advertising. With the widespread adoption of smartphones and tablets, consumers in Czechia are increasingly watching videos on their mobile devices. Advertisers are capitalizing on this trend by creating mobile-friendly video ads that are optimized for smaller screens and can be easily shared on social media platforms.

Local special circumstances: Czechia has a strong digital infrastructure, with high internet penetration rates and a well-developed mobile network. This makes it easier for advertisers to reach their target audience through digital video advertising. In addition, Czechia has a vibrant creative industry, with a growing number of content creators and production companies specializing in video advertising.

Underlying macroeconomic factors: The growth of the Digital Video Advertising market in Czechia is also influenced by macroeconomic factors. The country has a stable economy and a high GDP per capita, which means that consumers have more disposable income to spend on goods and services. This creates a favorable environment for advertisers to invest in digital video advertising to promote their products and services. Furthermore, Czechia is a member of the European Union, which provides access to a large market and favorable trade agreements. This allows advertisers in Czechia to reach a wider audience and expand their business beyond the domestic market. In conclusion, the Digital Video Advertising market in Czechia is experiencing growth and development due to customer preferences for digital video content, the rise of programmatic advertising and mobile video advertising, local special circumstances such as a strong digital infrastructure and a vibrant creative industry, and underlying macroeconomic factors including a stable economy and favorable trade agreements.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital video advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers video ad formats (web-based, app-based, social media, and connected devices).

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.