Market Insights Advertising & Media AR & VR

AR Advertising - Saudi Arabia

Saudi Arabia

In Saudi Arabia, the AR Advertising market is anticipated to witness a significant growth in revenue, reaching a projected amount of US$29.5m by the year 2024.
Moreover, it is expected to display a steady annual growth rate (CAGR 2024-2028) of 9.77%, leading to a market volume projection of US$42.8m by 2028.
The United States, with its projected market volume of US$1,224.0m in 2024, stands as the dominant contributor to the overall revenue in this market segment.
With the rapid growth of AR technology in Saudi Arabia, AR advertising is becoming increasingly popular among businesses to engage and captivate their target audience.

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Analyst Opinion

The AR Advertising market in Saudi Arabia is experiencing significant growth and development, driven by several key factors.

Customer preferences: Customers in Saudi Arabia are increasingly embracing augmented reality (AR) advertising due to its interactive and immersive nature. AR ads provide a unique and engaging experience for consumers, allowing them to interact with products and brands in a more personalized and memorable way. This resonates well with Saudi consumers who value innovative and cutting-edge technologies. Additionally, AR advertising offers a novel way for brands to differentiate themselves in a crowded market, attracting the attention of tech-savvy consumers.

Trends in the market: One of the major trends in the AR advertising market in Saudi Arabia is the integration of AR technology into mobile apps. With the widespread use of smartphones in the country, brands are leveraging mobile apps to deliver AR ads directly to consumers. This allows for a seamless and convenient user experience, as consumers can access AR content on their devices without the need for additional hardware. Furthermore, the increasing popularity of social media platforms in Saudi Arabia has created new opportunities for AR advertising. Brands are leveraging AR filters and effects on platforms like Instagram and Snapchat to engage with their target audience and drive brand awareness.

Local special circumstances: Saudi Arabia has a young and tech-savvy population, with a high percentage of internet and smartphone penetration. This demographic profile creates a favorable environment for the adoption of AR advertising. Young consumers in Saudi Arabia are more likely to embrace new technologies and are open to experimenting with AR experiences. This presents an opportunity for brands to target this demographic through AR advertising campaigns. Additionally, the Saudi government has been actively promoting the development of the technology sector in the country, including AR and virtual reality (VR). This support from the government has encouraged investment in AR advertising and the development of AR-enabled products and services.

Underlying macroeconomic factors: The AR advertising market in Saudi Arabia is also influenced by macroeconomic factors. The country has a strong and growing economy, driven by sectors such as oil and gas, construction, and tourism. This economic growth has led to increased consumer spending power, allowing individuals to invest in new technologies and experiences. Furthermore, Saudi Arabia is home to a large number of multinational companies and global brands. These companies are increasingly incorporating AR advertising into their marketing strategies to reach the Saudi consumer market. The presence of these international players has contributed to the growth and development of the AR advertising market in the country. In conclusion, the AR advertising market in Saudi Arabia is experiencing rapid growth and development due to customer preferences for interactive and immersive experiences, the integration of AR technology into mobile apps, the young and tech-savvy population, government support for the technology sector, and underlying macroeconomic factors such as strong economic growth and the presence of multinational companies. This market trend is expected to continue as AR technology becomes more advanced and accessible to a wider audience.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on AR advertising revenue, which includes pop-up advertising displayed in social media apps, gaming apps, and eCommerce apps as well as advertising that is integrated into the virtual world.

Modeling approach / market size:

The market size is determined through a top-down approach. We use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as consumer spending, internet penetration, 4G coverage, and historical developments.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).