AR Hardware - Worldwide

  • Worldwide
  • The AR Hardware market in Worldwide is predicted to achieve a revenue of US$6.3bn by 2024.
  • This projection indicates an anticipated annual growth rate (CAGR 2024-2029) of 13.17%.
  • Consequently, the market volume is expected to reach US$11.8bn by 2029.
  • The United States stands as the primary revenue generator in the AR Hardware market, with a projected market volume of US$2,261.0m in 2024.
  • By 2029, the number of users in the AR Hardware market is expected to reach 143.5m users.
  • The user penetration is forecasted to increase from 0.7% in 2024 to 2.2% by 2029.
  • The average revenue per user (ARPU) is anticipated to be 143.5m users.
  • AR hardware is gaining popularity worldwide, with countries like the United States and China leading the way in technological advancements and market growth.
Region comparison

Analyst Opinion

The AR Hardware market is experiencing significant growth and development worldwide. As technology continues to advance, the demand for augmented reality (AR) devices is increasing across various industries and consumer segments.

Customer preferences:
Customers are increasingly seeking immersive and interactive experiences, which is driving the demand for AR hardware. AR devices such as smart glasses and headsets offer users the ability to overlay digital information onto the real world, enhancing their daily lives and professional activities. These devices are particularly popular among gamers, who are looking for a more immersive gaming experience, as well as professionals in fields such as healthcare, engineering, and manufacturing, who can benefit from hands-free access to information and data.

Trends in the market:
One of the key trends in the AR Hardware market is the integration of artificial intelligence (AI) capabilities. AR devices are becoming smarter and more intuitive, thanks to AI algorithms that can understand and interpret the user's environment. This allows for more seamless and realistic AR experiences, as well as improved object recognition and tracking. Another trend in the market is the miniaturization of AR hardware. Manufacturers are constantly working to make AR devices smaller, lighter, and more comfortable to wear. This not only improves the user experience but also expands the potential applications of AR technology. Smaller and more portable AR devices can be used in a wider range of environments and scenarios, making them more accessible to a larger audience.

Local special circumstances:
Different regions have their own unique circumstances that influence the development of the AR Hardware market. In North America, for example, the presence of major technology companies and a strong startup ecosystem has fostered innovation and investment in AR hardware. This has led to the development of cutting-edge devices and platforms, as well as a growing demand from consumers and businesses. In Asia, particularly in countries like China, there is a strong focus on manufacturing and production of AR hardware. Chinese manufacturers are known for their ability to produce high-quality devices at competitive prices, which has contributed to the growth of the AR Hardware market in the region. Additionally, the large population and increasing disposable income in countries like China and India create a significant consumer base for AR devices.

Underlying macroeconomic factors:
Several macroeconomic factors are driving the growth of the AR Hardware market worldwide. The increasing adoption of smartphones and other mobile devices has created a foundation for AR technology, as these devices serve as the primary platform for AR experiences. Additionally, the advancement of wireless connectivity technologies, such as 5G, enables faster and more seamless AR experiences, further fueling the demand for AR hardware. Furthermore, the COVID-19 pandemic has accelerated the adoption of AR technology in various industries. With the need for remote work and virtual collaboration, AR devices have become essential tools for professionals in fields such as telemedicine, remote training, and virtual meetings. This has led to increased investment in AR hardware and the development of new applications and use cases. In conclusion, the AR Hardware market is experiencing significant growth worldwide due to customer preferences for immersive experiences, the integration of AI capabilities, and the miniaturization of AR devices. Local special circumstances, such as the presence of technology companies and manufacturing capabilities, also contribute to the development of the market in different regions. Additionally, underlying macroeconomic factors, such as the increasing adoption of smartphones and the impact of the COVID-19 pandemic, are driving the demand for AR hardware.


Data coverage:

The data encompasses B2C enterprises. Figures are based on AR hardware revenue, which includes digital spending on hardware (headsets and glasses) that enables consumers to experience augmented reality.

Modeling approach / market size:

The market size is determined through a top-down approach. We use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as consumer spending, internet penetration, 4G coverage, and historical developments.


We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).


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  • Global Comparison
  • Methodology
  • Key Market Indicators
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