AR & VR - China

  • China
  • The AR & VR market in China is projected to reach revenue of US$8.2bn in 2024.
  • It is expected to show an annual growth rate (CAGR 2024-2029) of 8.72%, resulting in a projected market volume of US$12.4bn by 2029.
  • The largest market segment is VR Hardware, which is projected to reach a market volume of US$2.9bn in 2024.
  • The United States generates the most revenue in the AR & VR market, with a projected market volume of US$10,900.0m in 2024.
  • In terms of user base, the number of users in the AR & VR market in China is expected to amount to 1,135.0m users by 2029.
  • The user penetration rate is projected to be 77.4% in 2024 and is expected to increase to 79.6% by 2029.
  • The average revenue per user (ARPU) is projected to amount to US$7.3 .
  • It is important to note that the revenue values mentioned here only account for B2C revenues.
  • This means that the displayed market share of B2C covers 0.00 of the total market (B2C & B2B).
  • China is leading the global AR & VR market with its extensive investment in research and development.
Region comparison

Analyst Opinion

The AR & VR market in China is experiencing rapid growth and development, driven by customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in China are playing a significant role in the growth of the AR & VR market.

Chinese consumers are increasingly seeking immersive and interactive experiences, and AR & VR technologies provide them with just that. The younger generation, in particular, is highly interested in AR & VR applications for gaming, entertainment, and social media. Additionally, Chinese consumers place a high value on convenience and efficiency, and AR & VR technologies offer innovative solutions in various industries, such as retail, healthcare, and education.

Trends in the market are also contributing to the growth of the AR & VR market in China. The Chinese government has been actively promoting the development of emerging technologies, including AR & VR, as part of its "Made in China 2025" initiative. This has led to increased investment in AR & VR startups and research and development activities.

Furthermore, Chinese companies are expanding their presence in the global AR & VR market through strategic partnerships and acquisitions. These trends are driving innovation and competition in the industry, resulting in the introduction of new and improved AR & VR products and services. Local special circumstances in China are shaping the AR & VR market as well.

China has a large and tech-savvy population, with over 900 million internet users. This provides a huge potential market for AR & VR technologies. Moreover, China has a strong manufacturing base and is a global leader in hardware production.

This gives Chinese companies a competitive advantage in the production and distribution of AR & VR devices, leading to lower costs and increased accessibility for consumers. Underlying macroeconomic factors are also contributing to the growth of the AR & VR market in China. The Chinese economy has been experiencing steady growth, which has resulted in increased disposable income and consumer spending.

This has created a favorable environment for the adoption of AR & VR technologies, as consumers have the financial means to invest in these products and services. Additionally, the Chinese government's focus on innovation and technological advancement has led to favorable policies and incentives for AR & VR companies, further fueling the market growth. In conclusion, the AR & VR market in China is experiencing significant growth and development due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors.

The demand for immersive and interactive experiences, government support, a tech-savvy population, and favorable economic conditions are all contributing to the expansion of the AR & VR market in China. As the market continues to evolve, we can expect to see further advancements and innovations in AR & VR technologies in China.


Data coverage:

The data encompasses B2C enterprises. Figures are based on the AR & VR market. AR and VR enable consumers to experience a new dimension, using either a headset or installed units, as they combine the real and virtual worlds. Consumer revenue figures refer to revenues relating to AR hardware, AR software, VR hardware, VR software, and spending on AR and VR advertising. Both digital and non-digital revenues are included.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports. In addition, we use relevant key market indicators and data from country-specific associations, such as consumer spending, internet penetration, 4G coverage, and historical developments. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.

Additional notes:

The market is updated twice a year in case market dynamics change. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).


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