Market Insights Advertising & Media Esports

Sponsorship & Advertising - NAFTA

NAFTA

In the NAFTA region, the Sponsorship & Advertising market is expected to witness significant growth in the coming years.
According to projections, the market's revenue is set to reach US$211.1m by 2024.
Furthermore, it is anticipated that the market will experience an annual growth rate of 4.20% (CAGR 2024-2028), resulting in a projected market volume of US$248.9m by 2028.
in China, within the NAFTA region, is forecasted to be the leading contributor to the market's revenue.
By 2024, it is projected that in China will generate a substantial market volume of US$288.9m.
This highlights the country's dominance in the Sponsorship & Advertising market.
Moreover, it is estimated that the average revenue per user (ARPU) will amount to 0.00.
This metric provides insights into the average revenue generated from each user, indicating the potential profitability of the Sponsorship & Advertising market.
Overall, the NAFTA region, with in China as a key player, is poised for significant growth in the Sponsorship & Advertising market.
The projected revenue figures and the expected ARPU demonstrate the market's potential for revenue generation and expansion.
In the NAFTA Esports market, sponsorship and advertising opportunities are flourishing, with brands eager to tap into the region's vibrant gaming community.

Key regions: India, Asia, South Korea, France, Sweden

Market

Region

Region comparison

Currency

Analyst Opinion

Esports is a fast-growing market within the world of gaming, mainly driven by the ongoing digitalization, increasing smartphone usage, and rising awareness of gaming. Faster and better technology opens up new possibilities, with the COVID-19 pandemic fueling the demand for Esports. The market will constantly grow due to the creation of more teams, tournaments, companies, and hence a wide-reaching platform for sponsorship and advertisement. Not only does the prize money from tournaments rise but also the amount invested into different teams, owing to the increase in live stream viewers and profitability. With China remaining the biggest market and the U.S. and Germany following behind, the Esports market is expected to witness strong double-digit growth. Recent consolidation in the gaming industry and the entry of FaZe Clan into the stock market have drawn further attention to the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Sponsorship & Advertising market, which comprises revenues of teams and organizers via sponsorship deals. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.