Key regions: Asia, United Kingdom, United States, South Korea, Germany
The TV & Video market in Indonesia is experiencing significant growth and development.
Customer preferences: Indonesian consumers have shown a strong preference for watching TV and video content on multiple devices, including smartphones, tablets, and smart TVs. This preference for multi-device viewing is driven by the increasing availability of high-speed internet connections and the growing popularity of streaming platforms. Indonesian viewers also have a preference for local content, including movies and TV shows produced in the country. This demand for local content has fueled the growth of local production companies and has led to an increase in the production and distribution of Indonesian TV and video content.
Trends in the market: One of the key trends in the TV & Video market in Indonesia is the rise of streaming platforms. Streaming services such as Netflix, iFlix, and HOOQ have gained popularity among Indonesian viewers, offering a wide range of international and local content. These platforms provide on-demand access to TV shows, movies, and documentaries, allowing viewers to watch their favorite content at their convenience. The increasing availability of high-speed internet connections and the growing affordability of smartphones have contributed to the success of these streaming platforms. Another trend in the market is the growth of local production companies. Indonesian TV and film production companies have been producing a wide range of content, including drama series, reality shows, and movies. This increase in local content production has not only catered to the preferences of Indonesian viewers but has also attracted international audiences. Indonesian TV shows and movies have gained popularity in neighboring countries and have been distributed globally through streaming platforms.
Local special circumstances: Indonesia is the fourth most populous country in the world, with a large and diverse population. This diversity is reflected in the preferences of Indonesian viewers, who have different tastes and interests when it comes to TV and video content. To cater to this diverse audience, TV networks and streaming platforms in Indonesia offer a wide range of content, including dramas, comedies, reality shows, and documentaries. The availability of content in multiple genres and languages ensures that there is something for everyone in the Indonesian TV & Video market.
Underlying macroeconomic factors: The growth of the TV & Video market in Indonesia is supported by several underlying macroeconomic factors. Firstly, the increasing affordability of smartphones and the availability of high-speed internet connections have made it easier for Indonesian consumers to access TV and video content. Secondly, the rising middle class in Indonesia has led to an increase in disposable income, allowing consumers to spend more on entertainment, including TV and video subscriptions. Lastly, the government of Indonesia has been supportive of the media and entertainment industry, implementing policies to encourage local content production and attracting foreign investment in the sector. In conclusion, the TV & Video market in Indonesia is experiencing significant growth and development. Customer preferences for multi-device viewing and local content have driven the rise of streaming platforms and the growth of local production companies. The diversity of the Indonesian population and the underlying macroeconomic factors, such as the affordability of smartphones and the rising middle class, have contributed to the success of the TV & Video market in Indonesia.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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