Key regions: Asia, United Kingdom, United States, South Korea, Germany
The TV & Video market in Slovenia is experiencing steady growth, driven by changing customer preferences and local special circumstances. Customer preferences in Slovenia are shifting towards digital content consumption, with an increasing number of consumers opting for streaming services and online platforms.
This trend is in line with the global market, where the popularity of streaming services such as Netflix and Amazon Prime Video has been on the rise. Consumers in Slovenia are attracted to the convenience and flexibility of streaming services, as they can access a wide range of content on-demand, without the need for traditional cable or satellite TV subscriptions. Additionally, the availability of high-speed internet connections in most parts of the country has further facilitated the adoption of streaming services.
In addition to streaming services, there is also a growing demand for smart TVs in Slovenia. These televisions offer built-in internet connectivity and access to various online platforms, allowing consumers to stream content directly on their TV screens. The convenience of having all entertainment options in one device is appealing to many consumers, contributing to the growth of the smart TV market in Slovenia.
Local special circumstances, such as the relatively small size of the country and its population, play a role in shaping the TV & Video market in Slovenia. With a smaller market size, there is a limited number of local TV channels and production companies compared to larger countries. This has led to a greater reliance on foreign content, both in terms of TV shows and movies.
Slovenian consumers are exposed to a wide range of international content, which further fuels their interest in streaming services that offer a diverse selection of movies and TV series from around the world. Underlying macroeconomic factors also contribute to the development of the TV & Video market in Slovenia. The country has experienced steady economic growth in recent years, leading to an increase in disposable income for many households.
This has allowed consumers to invest in new technology, such as smart TVs and streaming subscriptions, to enhance their entertainment experiences. Additionally, the government has been supportive of the digital economy and has invested in improving the country's internet infrastructure, further facilitating the growth of the TV & Video market. Overall, the TV & Video market in Slovenia is evolving to meet the changing preferences of consumers.
The shift towards digital content consumption, the growing popularity of streaming services and smart TVs, as well as the influence of local special circumstances and macroeconomic factors, are all contributing to the development of the market in the country.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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