Metaverse - United Kingdom

  • United Kingdom
  • The United Kingdom is expected to play a significant role in the Metaverse market, as the value is projected to reach US$3.0bn by 2024.
  • This growth is anticipated to continue with an annual growth rate (CAGR 2024-2030) of 38.69%, resulting in a projected market volume of US$21.7bn by 2030.
  • It is worth noting that in the United States currently dominates the Metaverse market, generating the most value with a projected market volume of US$23.0bn in 2024.
  • However, in the United Kingdom is likely to make significant strides in the market in the coming years.
  • In terms of user base, the number of Metaverse market users is expected to reach 24.9m users by 2030.
  • User penetration, which currently stands at 12.9% in 2024, is projected to increase to 36.0% by 2030.
  • This indicates a growing interest and adoption of the Metaverse market among the population.
  • Furthermore, the average value per user (ARPU) is expected to amount to US$0.3k, highlighting the potential for monetization within the Metaverse market.
  • Overall, in the United Kingdom is poised to become a key player in the Metaverse market, with promising growth projections and a significant user base.
  • The United Kingdom is experiencing a surge in virtual reality adoption, with consumers embracing the Metaverse for immersive gaming and social experiences.
Region comparison

Analyst Opinion

The Metaverse market in United Kingdom is experiencing significant growth and development. Customer preferences are shifting towards immersive and interactive experiences, leading to increased demand for Metaverse platforms and services. This trend is driven by several factors, including technological advancements, changing consumer behavior, and the need for virtual socialization.

Customer preferences:
Customers in the United Kingdom are increasingly seeking immersive and interactive experiences that go beyond traditional online platforms. They are looking for virtual environments where they can connect with others, explore new worlds, and engage in various activities. The Metaverse offers a unique opportunity to fulfill these desires, providing users with a virtual space that combines elements of gaming, social networking, and virtual reality.

Trends in the market:
One of the key trends in the Metaverse market in the United Kingdom is the rise of virtual socialization. People are increasingly using Metaverse platforms to connect with friends, family, and like-minded individuals. These platforms offer a range of social activities, such as virtual parties, concerts, and meetups, allowing users to interact and socialize in a virtual setting. This trend is particularly relevant in the current global context, where physical distancing measures have limited in-person social interactions. Another trend in the market is the integration of real-world elements into the Metaverse. Companies are exploring ways to bridge the gap between the physical and virtual worlds, creating opportunities for users to engage with real-world products and services within the Metaverse. This integration can take various forms, such as virtual shopping experiences, virtual brand activations, and virtual events. By blending the virtual and physical realms, companies can enhance customer engagement and create new revenue streams.

Local special circumstances:
The United Kingdom has a strong gaming and technology industry, which provides a solid foundation for the development of the Metaverse market. The country is home to many innovative companies and startups that are at the forefront of Metaverse technology. Additionally, the United Kingdom has a large and tech-savvy population, which is receptive to new digital experiences. These factors contribute to the growth and adoption of Metaverse platforms in the country.

Underlying macroeconomic factors:
The Metaverse market in the United Kingdom is also influenced by underlying macroeconomic factors. The COVID-19 pandemic has accelerated the adoption of digital technologies and virtual experiences, as people seek alternatives to traditional forms of entertainment and socialization. The pandemic has also highlighted the importance of digital connectivity and remote collaboration, further driving the demand for Metaverse platforms. Furthermore, the United Kingdom's strong economy and high disposable income levels contribute to the growth of the Metaverse market. Consumers have the financial means to invest in virtual experiences and are willing to spend on premium Metaverse platforms and services. This creates opportunities for companies to monetize their offerings and drive revenue growth in the market. In conclusion, the Metaverse market in the United Kingdom is experiencing significant growth and development. Customer preferences are shifting towards immersive and interactive experiences, driving the demand for Metaverse platforms and services. The rise of virtual socialization and the integration of real-world elements are among the key trends in the market. The United Kingdom's strong gaming and technology industry, tech-savvy population, and underlying macroeconomic factors contribute to the growth and adoption of Metaverse platforms in the country.


Data coverage:

Figures are based on advertising spending, in-app spending, in-game spending, online and offline sales, consumer spending, app downloads, and investment and funding data.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.


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  • Methodology
  • Key Market Indicators
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