The Online Gambling market in Switzerland has been experiencing significant growth in recent years.
Customer preferences: Switzerland has a strong culture of gambling, with a long history of traditional casino games such as poker and roulette. However, in recent years, there has been a shift in customer preferences towards online gambling. This can be attributed to the convenience and accessibility offered by online platforms, allowing customers to gamble from the comfort of their own homes. Additionally, the availability of a wide range of games and betting options online has also contributed to the growing popularity of online gambling in Switzerland.
Trends in the market: One of the key trends in the online gambling market in Switzerland is the increasing popularity of mobile gambling. With the widespread use of smartphones and tablets, more and more customers are opting to gamble on the go. Mobile gambling platforms offer a seamless and user-friendly experience, allowing customers to place bets and play games anytime, anywhere. This trend is expected to continue as technology continues to advance and mobile devices become even more integrated into our daily lives. Another trend in the market is the emergence of live dealer games. These games provide an interactive and immersive experience, allowing customers to play with real dealers in real-time. This trend has gained traction in Switzerland as it combines the convenience of online gambling with the authenticity of traditional casino games. Live dealer games are particularly popular among customers who enjoy the social aspect of gambling and want to replicate the experience of playing in a physical casino.
Local special circumstances: One of the unique aspects of the online gambling market in Switzerland is the strict regulation and licensing requirements imposed by the Swiss government. In 2019, Switzerland implemented a new gambling law that legalized online gambling but imposed strict regulations on operators. Only licensed Swiss casinos are allowed to offer online gambling services, and foreign operators are prohibited from targeting Swiss customers. This has created a more controlled and regulated market, ensuring that customers have access to safe and secure gambling platforms.
Underlying macroeconomic factors: The growth of the online gambling market in Switzerland can be attributed to several underlying macroeconomic factors. Firstly, the increasing internet penetration rate in the country has played a significant role in driving the growth of online gambling. With more people having access to the internet, the potential customer base for online gambling has expanded. Secondly, the strong economy in Switzerland has also contributed to the growth of the online gambling market. With a high per capita income and a stable financial system, Swiss customers have more disposable income to spend on leisure activities such as gambling. Lastly, the cultural acceptance of gambling in Switzerland has created a favorable environment for the growth of the online gambling market. Gambling is seen as a form of entertainment and is widely accepted by society. This cultural acceptance, combined with the convenience and accessibility of online gambling, has fueled the growth of the market. Overall, the online gambling market in Switzerland is experiencing significant growth due to customer preferences for convenience and accessibility, as well as the emergence of new trends such as mobile gambling and live dealer games. The strict regulation and licensing requirements imposed by the Swiss government, along with underlying macroeconomic factors such as internet penetration and cultural acceptance, have also contributed to the growth of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services.Modeling approach:
Market size is determined through a Top-Down approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.
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