Beer - Finland

The Beer market in Finland has been experiencing significant growth in recent years.

Customer preferences: Finland has a strong beer-drinking culture, with beer being the most popular alcoholic beverage in the country. Finnish consumers have a preference for locally brewed craft beers, which are known for their high quality and unique flavors. In addition, there is a growing demand for low-alcohol and non-alcoholic beers, as health-conscious consumers are seeking alternatives to traditional alcoholic beverages.

Trends in the market: One of the key trends in the Finnish beer market is the increasing popularity of craft beers. The craft beer segment has been growing rapidly, with a wide range of small and independent breweries emerging across the country. These breweries offer a variety of innovative and artisanal beers, attracting consumers who are looking for new and unique flavors. Another trend in the market is the rising demand for low-alcohol and non-alcoholic beers. This can be attributed to changing consumer preferences towards healthier lifestyles and a growing awareness of the negative health effects of excessive alcohol consumption. As a result, breweries in Finland are introducing a wider range of low-alcohol and non-alcoholic beer options to cater to this demand.

Local special circumstances: Finland has a strict regulatory environment for alcohol sales and consumption. The sale of alcoholic beverages is heavily regulated by the state-owned retail monopoly, Alko. This monopoly has a significant impact on the availability and pricing of alcoholic beverages, including beer. The high taxes imposed on alcoholic beverages also contribute to the higher prices of beer in Finland compared to other countries.

Underlying macroeconomic factors: The Finnish economy has been relatively stable in recent years, with steady economic growth and low unemployment rates. This has contributed to increased consumer spending power and the willingness to spend on premium and higher-priced products, such as craft beers. Additionally, the tourism industry in Finland has been growing, with an increasing number of international tourists visiting the country. This has created opportunities for breweries to showcase their products to a wider audience and attract new customers. In conclusion, the Beer market in Finland is experiencing growth due to customer preferences for locally brewed craft beers and the rising demand for low-alcohol and non-alcoholic options. The strict regulatory environment and high taxes on alcoholic beverages are local special circumstances that impact the market. The stable economy and growing tourism industry are underlying macroeconomic factors that contribute to the market's development.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.